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Which Camcorder is Best for Surveillance?

To View all figures/charts/illustrations referenced in this article, click here.

 Abstract

 Looking for a digital camcorder for use in performing surveillance? Well, technology improvements in CCD and CMOS image sensors as well as the introduction of new high definition display and recording formats have certainly resulted in the introduction of lots of different digital camcorder models. Because of the wide variation in features and price points, it’s more difficult than ever to select the optimal digital camcorder. Certainly, some models will be better than others in consideration of the specific application for which the camcorder is intended and the features that are required. Because there are so many factors involved in making a selection and since new models are frequently introduced, it’s best to provide guidelines useful when evaluating models intended for a specific application. Then, as new models become available, they can be compared to existing models based on the same guidelines.

The goal of this paper is to provide guidelines that should be considered when evaluating camcorders for use in surveillance applications. These applications are those that would be used by military, law enforcement and special investigative personnel for gathering evidence or performing electronic news gathering and usually include viewing at a distance. While these are useful guidelines for understanding important camcorder specs, prior to making your own camcorder purchase decision, we suggest that you perform your own research of available models and, based on these guidelines, select those models that are expected to deliver the best performance and perform your own tests under real-life situations. You may learn that other factors may be important to your specific application and that your final decision is a compromise of those other factors.

For surveillance, optical image quality is of highest importance. Camcorder resolution and sensitivity are the primary factors to consider, with a variety of related factors such as image and pixel fields-of-view, the pixel size, as well as the frame rate, image stabilization, alternative lens options and lens interchangeability, integration mode, digital zoom and display resolution, user interface, video formats, recording media, manual gain, infrared mode, video compression, external audio inputs, viewfinder, robustness, and video compression.

 Camcorder Resolution

Video resolution is affected by a variety of different camcorder specifications. It is well known that high definition camcorders deliver higher resolution than standard definition formats. However, it is important to realize that if the camcorder is used to record image sequences that are later to be viewed (rather than using the camcorder just to view the video output in real time), both the optical resolution and the recording format must be considered in determining the ultimate video resolution. Considered separately, the optical resolution depends not only on the detector array size but also the image and pixel field-of-view. HD recording format also affects resolution. Finally, there are other resolution factors that may warrant consideration in order to determine the ultimate camcorder resolution.

 Detector Array Size:

It seems that every camcorder uses a slightly different imaging detector. While the HD recording format can be 1280×720, 1440×1080 or 1920×1080, the imaging detectors may vary quite a bit. As shown in the table, for a selection of mid-range camcorders, detector array sizes can vary from single chip cameras having arrays as large as 1920×1080 (Canon HF-10 and Sony HDRSR11) to three-chip blocks having detectors as large as 1440×1080. The physical size of the imaging detector also varies from camcorder to camcorder.

 Image and Pixel Field-of-View:

As shown in the accompanying chart (reference at above link) the combination of the physical size of the camcorder’s imaging detector (for example 1/3”) and the focal length of its objective lens (for example 50mm) result in an image field-of-view (FOV) that is defined as the angle of view from which image information is received. There are separate angles corresponding to the horizontal and vertical directions depending on the aspect ratio of the image. For wide screen video formats, the vertical FOV is 9/16 of the horizontal FOV. All camcorders have zoom lenses where the focal length varies from a wide angle position (with the largest angular FOV) to a telephoto position (with the smallest angular FOV). A smaller field-of-view results in a higher image magnification as would be required to view small objects at a distance.

Smaller imaging detectors create narrower angles of view when used on the same focal length lens. For example, a 50 mm lens delivers a horizontal FOV of 5.5° and 3.7° when used with a 1/2” and 1/3” format detector, respectively. Based on the variation of detector sizes and lens focal lengths, the angular field of view for different camcorders varies accordingly. The image FOV can be determined for any camcorder based on a simple formula.

The pixel FOV (also known as the instantaneous field of view, or IFOV) is a measure of the resolution of an imaging system. Though related, image FOV and pixel FOV are distinct and a camcorder having the narrow image FOV does not necessarily have a corresponding narrow pixel FOV. As shown in the table (reference at above link), while the Canon camcorders have the smallest image and pixel FOV values, the Sony HDR-SR11 has a small pixel FOV despite an image FOV that is nearly twice as wide as those for Canon.

A handy FOV calculator can be used to determine the FOV values for certain candidate camcorders. Pixel FOV is also calculated as are detection, identification and recognition range values for certain specified object sizes at a specified distance.

Recording Format:

The difference between the different HD recording formats is beyond the scope of this white paper. However, the impact of recording format on resolution is critical to imaging performance for surveillance applications and is described here.

As shown in the figure (referenced at the first link in article), standard definition camcorders (with a 4:3 aspect ratio) recorded video with 480 horizontal rows per frame giving a resolution of 640 x 480. (This is for NTSC formats. PAL formats recorded with 576 rows per frame giving a resolution of 640×576). Wide screen versions of these standard definition camcorders with a 16:9 aspect ratio were also available and recorded with slightly larger resolution of 720 x 480 (720×576 for PAL versions). Because of the limitations of the recording format, it would not have been useful to have a high resolution CCD/CMOS detector larger than 720×480 pixels in a standard definition NTSC camcorder except under certain circumstances (like zooming in to view central pixels). However, with the introduction of higher resolution recording formats, higher resolution detectors make sense.

Camcorder Sensitivity

High definition refers to video having higher resolution than standard definition and most commonly refers to resolutions based on either 720 rows/frame or 1080 rows/frame. Recording formats can either be 1920×1080, 1440×1080 and 1280×720. Consequently, are available with either 720 or 1080 rows per frame recording formats having a resolution of 1280×720 and 1920×1080 respectively. It is important to understand the recording format for any camcorder under consideration. If the full sensor resolution is necessary to perform the surveillance function, then make sure that the camcorder records in sufficient resolution.

Had this whitepaper been about digital still cameras, the above discussion of recording format would’ve been sufficient to describe the effects on image quality. However, since video incorporates motion, the fact that some camcorders record “interlaced” video while others record “progressive” video has some relevance, particularly when motion is important to the type of surveillance being performed. If not, then the relevance of interlace vs. progressive scan is less important.

Other Resolution Factors:

It’s worth mentioning that in those camcorders that utilize three sensors, pixel shift technology has been employed in the horizontal axis to make incremental improvements to the sensor resolution by using interpolation. This complicates the calculation of optical resolution somewhat, but may not be a primary factor.

Camcorder low-light sensitivity is usually of primary importance for surveillance applications, particularly when imaging at dusk or dawn, but also when attaching a night vision module that intensifies ambient light. The guidelines for camcorder evaluation are listed below. We recommend a review of the following factors: the Recommended Minimum Illumination Specification, Objective Lens F-number, Detector Pixel Size, Night Vision Module availability.

As such, but criteria enabling the comparison of these including: objective lens F-number, pixel size, electronic noise reduction, It is apparent that low-light performance as detailed on the list of the camcorders specifications because different cameras can produce varying results, even though the specifications may be similar.

Consequently, once you’ve identified a few different camcorders that have the features of interest and the performance that you require, it is important to test the camcorder’s low-light capabilities.

Recommended Minimum Illumination Specification:

Quite often, low-light performance specifications are provided on a camcorder’s specification sheet. These are usually described as either “low light sensitivity” or “minimum illumination” and the result is given in lux. The lower the lux rating, the better the camcorder performs in low light. However, because the details describing how these low-light measurements are made is not often provided, it is extremely difficult to compare these figures when comparing different camcorder models from different manufacturers. (What’s the assumed reflectivity of the objects being viewed? What’s the signal-to-noise ratio? Image brightness? etc.). As such, use of these specifications is complicated and not often satisfying. It is obviously best to test the camcorders yourself. Some websites (such as www.camcorderinfo.com) perform their own very rigorous tests.

Detector Pixel Size:

Not only is the detector array size important, but the physical size of the detector is also important for a number of reasons. Most often, small detector physical sizes (such as 1/6” format) are found in less expensive camcorders while larger detectors (e.g. 1/3” format) are found in higher performance camcorders. Physically small detectors require small, less expensive lenses and result in compact, lower cost camcorders. For surveillance applications, an important consideration is that light sensitivity decreases with pixel size. While larger pixels in general have more light sensitivity and are superior when imaging in low light or at night, larger pixels also result in a decrease in resolution (in consideration of a particular focal length lens). Also, larger pixels with large array sizes result in large arrays and large lenses. So, smaller pixels are often preferable. One should compare the sensitivity of camcorders with the smallest pixels with other camcorders being considered. Pixel sizes for a variety of digital camcorders are shown in the accompanying chart (referenced at the first link in the article).

Objective Lens F-Number:

As with SLR cameras, lens F-number is extremely important to a camcorder’s low light sensitivity. All other things being equal, a lens with a low f-number (such as F1.4) focuses much of the light from the scene onto the camcorder’s sensitive imaging detector. A lens with an F-number that is twice as high (F2.8) will pass only 25% of the light through it, making the camcorder 25% as sensitive. That’s a lot! For compact camcorders with integral lenses, sometimes the objective lens must be designed with a relatively high F-number in order to retain the compact design yet deliver the desirable zoom range. In particular, one finds that the F-number at the longer focal length values increases slightly. F-numbers at the maximum zoom setting for a variety of digital camcorders are shown in the accompanying chart.

Night Vision Module Availability:

For camcorders to be used for surveillance applications, the availability of a night vision module can be quite important, particularly for imaging at a distance and at night. Camcorders simply do not have sufficient light sensitivity to enable imaging in these environments. However, by attaching a night vision module such as those shown here, the light sensitivity of the camcorder can be increased by up to ten F-stops. As is well known, the resulting night vision images will be green, absent of all color. But, reasonable images can be produced in starlight and moonlight. Some of these night vision modules can be seen by clicking on the link above.

Other Factors To Consider

In evaluating camcorders for surveillance applications, resolution and sensitivity are usually the primary considerations, other factors may deserve attention. Some of these are listed below.

Media: “Media” refers to where the video will be stored. Many camcorders utilize several different media types. The following are the common types of media and some considerations for surveillance applications:

MiniDV Tape – These have been used for many years. The downside is the need to fast forward and rewind rather than direct access. However, they are known to be quite reliable, they are widely available and rugged. In addition, it is often convenient to have physical media with surveillance footage rather than a soft copy only which could more easily be misplaced or mislabeled.

MiniDVD – Though a familiar media, it may not be as convenient as one expects since the DVD often cannot be directly inserted into DVD players. Also, recording in the highest quality sometimes results in significantly lower capacity.

Hard Disk Drive (HDD) – These are generally high capacity media (e.g. 120 gigabytes) with long record times. Backup is obviously important and necessary. Also note carefully if compressed video is being used for storage in order to increase the available capacity.

Flash Memory – Flash memory (such as solid state memory and memory cards) is very attractive since there are no moving parts resulting in a compact and efficient design. Capacities are increasing every year.

Image stabilization:

Image stabilization is a camcorder feature that helps improve image quality during hand-held video recordings, reducing blur due to camcorder motion. The stabilizer instantly corrects camcorder shake so that hand held shots at full telephoto (such as video taken from a moving car) are smooth and steady. These image stabilizers can be either optical or digital in design. Optical image stabilizers usually manipulate a prism in the lens to stabilize the image when projected on the camcorder detector. Digital image stabilizers usually sense the camcorder motion and, taking advantage of extra rows and columns on the perimeter of the detector, shift the image an appropriate amount to stabilize certain types of motion. Normally, the optical image stabilizers, though more expensive, are preferable since they better remove the blur component of the motion.

Lens interchangeability:

Many lower cost camcorders have non-removable objective lenses. These lenses are compact and highly integrated into the camcorder’s housing, have a very wide zoom range and even macro capability. Normally, the field-of-view of the integrated zoom lens is selected to achieve the FOV range desired for most applications. However, for increased versatility, higher-end camcorders offer a removable lens and a lens mount so that a series of lenses can be offered for a wider variation of applications, including wider angle and more telephoto viewing. (See a list of mid-range camcorders having removable lenses here). For non-removable lens camcorders, if wider angle or more telephoto FOV values are required, adapters are sometimes offered to change the magnification as desired. But the result is a reduction in optical quality. For the surveillance videographer, interchangeable lenses can be a great benefit if the magnification offered by fixed lens camcorders isn’t sufficient for the desired application. In addition, night vision modules that are designed for removable lens camcorders fit between the lens and camcorder and retain all that objective lens’ functions including motorized zoom, auto-iris and image stabilization.

Digital zoom:

Digital zoom is an important feature for any camcorder. Because it is not possible to appreciate all the imaging detector’s resolution on the camcorder’s viewfinder or display panel, digital zoom enables the operator to view details on the viewfinder that would otherwise go unnoticed until digital images were later analyzed. In addition, it’s useful to note that a detector having a larger pixel array enables the operator to perform more digital zoom than with a camcorder having a smaller detector without the effects of pixelization.

User interface:

Any camcorder operator will confirm that accessibility to features is of some importance. Drilling down through sub-menu after sub-menu to access routine functions is not a desirable thing to do while in the field.

Infrared mode:

Some camcorders feature a sensitivity to near infrared light permitting the use of an infrared illuminator to brighten scenes. For a variety of reasons, these illuminators are not applicable for many surveillance situations. For one thing, normally the illuminators included with the camcorders do not project sufficient illumination at the distances of interest. In addition, they can be detected by others with most camcorders and CCD cameras.

Manual Gain:

For low-light situations, some camcorders offer a manual gain mode that permits the user to manually adjust the gain in the video image, usually increases up to +18dB. Though grainy, for surveillance applications, the video images are normally a significant improvement over non-gained or even auto-gained versions.

Shutter Speed:

If maintaining the standard frame rate (for example 60Hz) is not necessary because the objects under observation are not moving quickly, the frame rate and detector shutter speed can be reduced (for example to 1/3 sec) so that each of the sensor’s pixels will integrate light over a longer time that they are exposed. In darkened environments, selecting the longest acceptable integration time may be sufficient to provide a usable image at dusk or dawn.

External Audio inputs:

In order to prevent the appearance of sounding like a pure optics geek, it is important to mention that audio quality and access to external audio inputs is important for the surveillance videographer. The built-in microphone doesn’t always work well when shooting images far away or when you need something more directional to filter out ambient noise.

Viewfinder:

When performing covert surveillance, having a viewfinder on the camcorder is sometimes important in order to prevent the illumination from the bright LCD panel.

Robustness:

Another serious compromise is the lack of robustness in camera hardware — the flimsy switches and controls that cause videographers stress. When you’re out in the field under possibly dangerous conditions, you don’t want to be playing around with little controls and LCD panels that easily come apart.

Price:

Of course, price is always a consideration when evaluating the many many camcorders models available today. But, what these guidelines should show is that very often, the most expensive camcorder may not be the best for a specifi c application. Understand what features are most beneficial for your application in consideration of camcorder price range.

Conclusion

Technology improvements in CCD and CMOS image sensors as well as the introduction of new high definition display and recording formats have resulted in the introduction of lots of different digital camcorder models. Guidelines have been provided when evaluating camcorders for use in surveillance applications.

For surveillance, optical image quality is of highest importance. Camcorder resolution and sensitivity are the primary factors to consider, with a variety of related factors such as image and pixel fields-of-view, the pixel size, as well as the frame rate, image stabilization, alternative lens options and lens interchangeability, integration mode, digital zoom and display resolution, user interface, video formats, recording media, manual gain, infrared mode, video compression, external audio inputs, viewfinder, robustness, and video compression.

While these are useful guidelines for understanding important camcorder specs, prior to making your own camcorder purchase decision, we suggest that you perform your own research of available models and, based on these guidelines, select those models that are expected to deliver the best performance and perform your own tests under real-life situations. You may learn that other factors may be important to your specific application and that your final decision is a compromise of those other factors.

DISCLAIMER: We have made every attempt to provide accurate information. However, we cannot accept any responsibility for errors or inaccuracies. Should you identify errors or require assistance, please contact us directly. Thank you.

For more comprehensive White Papers visit our online Knowledge Center.

www.electrophysics.com/night-vision

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Phone: 973-882-0211 Fax: 973-882-0997

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© 2008 Electrophysics Corp. All rights reserved.

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Choosing Analog Or IP Camera Systems For Video Surveillance (CCTV)

The discussion among security and surveillance video manufacturers, systems integrators, and end-users about the relative advantages and indications for different kinds of video installations is easy to oversimplify. Simplification aids end-user decision-making and furthers the business interests of equipment manufacturers and systems integrators. Industry writers also have good incentive to simplify information. The many motives include making a larger point, supporting a specific-case argument, and getting and keeping readers’ attention.

Simplification most often leads to statements like “IP video is more expensive than analog video,” which are true with so many exceptions that they are not actually true at all – studies sponsored by interested parties have shown the opposite to be true, and editors and bloggers have covered the studies’ findings widely. In fact, oversimplification often leads to an assertion and its opposite both being true.

Another manifestation of oversimplification is the argument that each installation is so unique that no useful rules-of-thumb can be developed.

In this paper we provide as simple as possible an explanation of the factors which indicate analog, IP, and hybrid IP/analog video systems respectively. This paper seeks to provide a reference for editors, end-users, and integrators who may need to evaluate a specific case or understand the general principles.

Indications for choosing a pure IP camera system

Ability to use an existing IT network – In some cases, digital video video systems with IP cameras can be plugged into the existing IP infrastructure. And other times the cost for the upgrade to the network to make it viable for video is easily managed. A user with an existing Ethernet network which is able to handle large amounts of data, who just needs a few cameras or plans to record low frame rates or low resolution, is a good case for a pure IP system. Recording at the “edge” of the network with only occasional requests for video over the main network may also provide a way to implement IP video on existing infrastructure.

Quick and easy data protection – In many mission-critical recording environments, lost or missing data is not acceptable. IP systems can shorten response times and speed up DVR reassignments. In cases where a DVR goes offline, the user can use software to reassign the camera to a different DVR without making any wiring changes. Response times recording problems are also fast, since the recording systems are monitored at the IT network management level alongside all the other servers, routers, switches, and network applications.

Ability to move and add cameras easily – Users with fluctuating camera counts and locations can avoid the need to power down recording servers to add, move, or remove cameras. This means seamless, pain-free recording from existing cameras, rather than scheduled downtime with alternate-server recording or missed recording.

Ability to collect megapixel images – Users who need really high-resolution imagery want the ability to selectively deploy network cameras providing images with resolutions at least four times higher than analog images – which means much more detail than an analog camera (which is limited to standard image dimensions that do not exceed 704×576 pixels (PAL) or 720 x 480 pixels (NTSC) image after the signal has been digitized in a DVR or a video server). Megapixel cameras can collect so much information that you can zoom in to catch the smallest, subtlest detail of a video frame. Megapixel IP cameras can provide superior, unambiguous images of point-of-sales transactions and other events that can be used for business intelligence, loss prevention, and security.

Ability to use facial recognition analytics – Facial recognition software depends on high-resolution images to be effective. Any camera being filtered for facial recognition should have more than the 704×576 pixels (PAL) or 720 x 480 pixels (NTSC) provided by an analog camera.

Minimum disruption and installation expense – Even in cases where a new Ethernet network needs to be installed to handle video traffic, pure IP surveillance systems are less disruptive to install than their pure analog counterparts. Unlike IP systems, analog systems require the installation of a direct coaxial, Fiber, or UTP cable running from every camera to a DVR, as well as additional encoding hardware to be installed on the DVR itself. IP systems can also distribute the power and HVAC loads to help users avoid expensive and disruptive site modifications to HVAC and other site features.

Need for video transmission over wide geographical range – Putting video on the IT network makes it possible to use switches, hubs, and routers to expand the network to a broader range. Analog cameras have significant transmission limits over wide surveillance areas, and they are not appropriate for some wide-area installations due to their need to be physically cabled to a DVR.

Need for advanced features like digital zoom, which are not available in analog cameras – Many new IP cameras have on-board encoding and analytics as well as sought-after features that certain users need to successfully implement their surveillance plan.

Need for camera-level redundant recording – Some IP cameras can provide redundancy by recording onto built-in memory cards.

Indications for choosing a pure analog system

Analog can meet user’s recording needs for a lower cost – There are many lower-end, low resolution IP cameras that are low in cost. But high-end IP and megapixel cameras are very expensive, and the disk capacity required to store the higher volume of video data is a very significant increased expense. Across a network array of hundreds or thousands of cameras this cost can be prohibitive. A large network of IP cameras will usually require the installation of a separate network so traffic doesn’t exceed bandwidth. An installation of just 40 cameras of 1000 Kbps-1 Mbps each will overtax many existing corporate networks. Many high-end analog cameras, though limited in resolution to 704×576 pixels (PAL) or 720 x 480 pixels (NTSC), use image processing, automatic back focus and imager sensitivity to produce images that are superior in quality and clarity to a similarly or higher-priced IP camera.

The cost advantage of analog recording is especially true for users who already have a legacy coaxial or UTP wiring in place and do not need to install a large number of cameras (analog cameras require a lot of wiring, which can be expensive and disruptive in terms of site modifications).

Network traffic exceeds the user’s existing capacity – IP camera recording and viewing will increase network traffic, especially with lots of IP cameras or with or megapixel cameras. If recording will exceed the existing network capacity, a user will need to add the costs of installing an additional network for the video to the operational and equipment costs of pure IP when comparing it to analog and analog-IP hybrid options.

Ability to avoid hardware upgrade expenses – IP cameras tend to rely on the processing power of the CPU. Many analog systems use additional processors to share the video processing with the CPU. But an IP camera stream comes into the network port and requires the CPU to be recorded and viewed. This limits the number of IP cameras that can be added the load the server systems are able to process. These factors depend on bitrate and video encoding format (MJPG, H.264, MPEG). And most IP cameras send large files (MJPEG) to the server to process and store. These files provide a good image but are very large and consume large amounts of storage very quickly. Newer compression formats on the horizon for IP cameras will help address this issue.

Need for minimum latency – Latency is defined as the time it takes for an image captured at a camera source to be presented to a system user. Every camera has latency to a degree, because the data travels from one location to another. It is much greater for IP systems, however, because their signals need to be encoded at the source and then must travel through the network to the decoder in order to be presented to the user. Because analog signals are point-to-point (camera-to-monitor), they don’t have the additional latency caused by network routing and the encoding and the decoding process. Because of this they are typically preferred in industries such as gaming and corrections.

Need for system to suit staff abilities – Many businesses operate without complex or extensive computer systems and do not have a need for the dedicated IT professional(s) required to provide timely and effective response to network emergencies on a system of any size or complexity.

Wider camera variety and choice – There are a large variety of Analog cameras (for instance, mini covert cameras and pan-tilt-zoom cameras in various sizes and shapes) to choose from. With IP cameras, not every vendor has many varieties and not every vendor’s surveillance software supports others’ cameras. In many organizations, physical security staff takes care of the surveillance system administration as well as the overall security plan design and implementation, and there are no existing IT needs that require IT professionals.

Vendor relationships and support – Vendor relationships have the power to greatly enhance or greatly damage the user experience and dissolve the integrator’s margin. Integrators and users at installations that already have analog cameras have an existing relationship with the manufacturer, so support and trust in the product are already in place. If the camera or DVR manufacturer with whom a relationship exists doesn’t have/support IP cameras, a new relationship of trust and access to support must to be developed.

Indications for choosing a hybrid IP/analog system

(A hybrid system will provide many of the advantages of the pure systems on a per-camera basis. The following are true only of hybrid systems.)

Ability to add IP camera recording to existing investments in analog – Where there is existing analog infrastructure, the hybrid approach allows the user to avoid expensive replacement of their existing analog cameras and wiring. Instead, the user can add IP cameras to their surveillance resources and record from both analog and IP cameras in the same DVR.

The right camera for the each site – Hybrid recording allows the user to choose analog cameras or IP cameras according to the recording requirements and conditions of each camera site. A site requiring the lowest possible latency will call for an analog camera, whereas a site using facial recognition or other data-hungry analytics will need an P camera source.

Minimal retraining expenses – Surveillance operators familiar with an existing analog-system user interface will be able to manage new IP cameras without disruptive and expensive retraining. Using hybrid DVR/NVR recording allows integration of IP cameras with little change to the end user’s normal routine.

Abigail Hamilton is director of marketing for Airship”>http://www.airshipdvr.com”>Airship , a developer of next-generation H.264 video surveillance solutions. Airship systems are IP-analog hybrid systems developed on an open platform for easy integration with any data source. Learn more at http://www.airshipdvr.com
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The Use of Surveillance Cameras for Store Market Planning

A good and reliable security system is a must for big supermarkets in any state of the US. Big stores in Tampa, Clearwater, and St. Petersberg,Florida have recently gone through simultaneous upgrades in their security systems for higher businesses growth and customer safety. There has also been greater public concern for security due to the growing trend of private security in the homes.

Owners of these stores testify that having these systems not only help the store keep track of people coming in and out of the building, but also provides assistance in managing customer traffic and efficient monitoring of their employees. But an additional advantage to having a good surveillance system is having an alternative marketing tool in order to help develop better strategies and business plans for the store. This is because video surveillance of customers allow the owners to observe consumer behavior and reaction to the products and services they are offering.

One case study of this marketing strategy can be seen in Co.op Mart, a supermarket in Ho Chi, Minh, Vietnam. They employed the help of a video surveillance system in order to gather qualitative data on their customers regarding certain products and services in their store. They strategically placed cameras in specific areas like the information desk,  high price product aisle, and other aisles. Cash registers were, of course, provided with video surveillance for security. The end results for the store were more developed sales and marketing plans, with more ideas on customer preference for competing products, shelf-layout, shopping routes, and merchandise display. Employee assessment and evaluation has also become easier and more manageable for the store.

A related study conducted by Andrew J. Newman, Daniel K.C. Yu, and David Oulton entitled, “New Insights into Retail Space and Format Planning from Customer-Tracking Data,” utilized CCTV technology to observe and record consumer behavior. They also assessed the effectiveness of CCTVs in quantifying consumer behavior, in turn. Though the results were unable to directly put a link on the use of CCTV to record customer behavior for the store’s planning in marketing and security, they were able to experiment on different lay-outs and merchandise display. The study was also able to monitor customer count and behavior during a sale, as well as the number of times complaints were filed for faulty merchandise. All in all, the study initiated further research on using surveillance systems for consumer behavior observation and store marketing development.

Commercial security systems that provide well installed CCTV for large establishments have contributed a relatively good amount of revenue for supermarkets across the US. Theft and vandalism have been reduced and manufacturers have gained useful information on consumer behavior to their products.

Traditional security systems can no longer provide the same benefits that a new, state of the art security system can give which is why an upgrade is needed for the stores every 2 to three years. A good security and surveillance system should at least have advanced digital recording, multiplexing, and alarm inputs. These advancements will provide the store (or other authorities) faster and easier video review. The camera should also be versatile enough so it could be positioned in certain angles. It can be done if the camera has a three axis system.

A reliable and modern access control should also be part of the package. Authorized store staff can have greater control over restricted areas of the building with the help of a system of access control. Proximity readers with key cards have replaced locks. One health club, Anytime Fitness, has availed this type of access control for their system. The Anytime Fitness security system was ensured of an efficient tailgating detection system which only allows a one-person-entrance to their establishment. Supermarkets use this technology for their storage facilities in the store which will secure their supplies and equipments.

Provision Security

Contact: Fred Wallrapp
Address: 701 S Howard Ave, Suite 106-351
Tampa, FL 33606
Work: 813-285-0308
Fax: 813-354-1256
Email: fred@tributetelecom.com
Website: www.provisionsecurity.com

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Network Camera Video Surveillance for Towns and Cities

Copyright (c) 2008 Wes Fernley

Expansion of towns and cities is always a good thing, but it also brings with it potential problems such as increased crime. One way to help defend against increases in crime in your city or town is to employ the use of a network camera / IP camera video surveillance system. This can prove to be a vital part of your municipality’s security infrastructure.

Benefits for Municipalities

Crime can be a horrible for a city, especially a growing one. The use of video surveillance can help cut down on crime, thus making the city safer and more attractive both for new residents and for new businesses. This is a good thing for everyone in town.

IP cameras used in public areas can also make these areas safer. In some cities, parks are known as havens of crime and many residents tend to avoid them, rendering these public areas almost useless. Through the proper use of a video surveillance system this problem can be curtailed, cutting down on the crime in these areas and making them safe for resident use once again.

Network Cameras for Video Surveillance

When dealing with a very large area, such as a town or city, network cameras can have a real advantage over traditional CCTV cameras. Network cameras, also known as IP (Internet Protocol) cameras come with built-in web servers and their video feeds are accessible via network. This means that no actual physical connection between IP cameras and monitoring stations need to exist: as long as the monitoring station is connected to the same network as the camera, then feeds can be viewed. This is an excellent way to handle a number of different cameras all from a single location, or at least allow a single location access to a number of different cameras, even if the cameras also have more local monitoring stations.

Another benefit of network cameras is enhanced quality. These cameras take video in a digital format, and depending on the camera resolution can often be much higher than that found in analog cameras. This gives your town’s police force or security personnel a better image of the happenings on in the town, thus make it easier for them to perform their duties.

The use of advanced IP camera software can also be a great boon to a town’s video surveillance system. With the use of this software, alarm systems can be set into place, or automatic notifications can be sent to officers on patrol, etc., based on certain parameters programmed into the software. This is a great tool which can be used in a number of different ways in various situations.

Installing a Municipal Video Surveillance System

It can often be tricky to install a municipal video surveillance system. Depending on property laws in the area, it will probably be best not to have it done by the town, but to work with local businesses and residents to have them set up their own cameras. For public areas such as parks, this will of course be done by the municipality itself, but for downtown and other areas where most if not all property is private, cooperation between town and businesses will be needed. You might wish to consider an incentive plan for businesses that cooperate with implement video surveillance systems

Obviously an entire town cannot be covered with cameras, so you will need to prioritize what areas should be covered. The busiest areas such as downtown or other shopping areas, public parks, etc. should definitely be considered. You should also look at the crime rates in town, see what areas are the most vulnerable to crime and concentrate on these areas as well.

Network Camera Store is an online store that specializes in network cameras, network camera software and accessories. For information on purchasing, supporting or learning about IP Cameras, visit http://www.NetworkCameraStore.com

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Spy Surveillance Cameras, Trading Information for Sales

Are you selling spy surveillance cameras and other surveillance equipment online? Would You like to build up the number of repeat custom?

You aren’t alone. The e-commerce community has a large number of specialist spy surveillance camera and surveillance equipment specialists trying to tap into the same market.

This isn’t to say that the there is no money to be made in selling spy surveillance cameras and other spy equipment. Frost and Sullivan, a European research firm, released a report last month stating that, in 2005 the European market for wireless spy cameras and other equipment was worth US$1.42 billion and that was predicted to rise to US$1.94 billion in 2012.

So how can you make the most of that market and build a customer base that will come to you first when they need to replace, or add wireless spy cameras, outdoor surveillance cameras, hidden spy cameras or some other kind of surveillance camera to their security system?

Dealing with customers honestly and openly is a good first step but what else can you do? One sure way to build a loyal customer base that will stick by you through thick and thin and go to you first when they need a surveillance camera, is to convince customers is that you are a surveillance camera expert and you care about them and their surveillance camera setup and you aren’t just another salesperson trying to make a quick profit.

But how can you do this short of writing “I am an surveillance camera expert and I care about your business” all over your website?

This can be done several ways, including through article submission, but perhaps the most direct way is to provide customers with useful common-sense descriptions and give people a decent amount of free information about selecting and installing systems.

Provide customers with a decent, common sense description.

The easy thing to do when putting a new product on your site is to just take the description off the sourcing company’s material and put it onto your own site.

But by doing this you are missing a golden marketing opportunity to differentiate yourself from other companies selling the same hidden spy camera that you are.

Here are some things you might want to add:

*Disclaimers warning customers about potential problems they face

*Easy-to-understand descriptions of the cameras capabilities

Two disclaimers you might want to warn customers about are the legal implication of cameras that record sound and which color format camera they purchase, PAL or NTSC.

There has been an increased level of interest in hidden spy cameras and wireless spy cameras due to shows like ‘big brother’ and the increased number of child care professionals taking on the role of caregiver while both parents work. Parents have been especially keen to get hidden spy cameras that record sounds, as well as images.

While there’s no law against them purchasing and installing these cameras they could run into trouble if they find out that something is going wrong and they try to use the voice recordings from hidden spy cameras as evidence. Legislators from most companies consider taking a sound recording of another person without their consent to be a breach of privacy and they probably won’t allow it to be used as evidence.

It might be worth putting a disclaimer on hidden spy cameras and wireless spy cameras that record sound warning customers to check with local laws before using sound recordings as evidence.

Another disclaimer you might want to put on all camera descriptions could be to warn customers to check whether their camera is compatible with the rest of their system before purchasing it as PAL cameras will occasionally not work with NTSC systems and vice-versa.

You have probably struck this problem before where your customer has unwittingly bought a PAL camera to plug into their NTSC monitor or vice-versa and think when they get nothing but a black screen that you sold them a faulty product when this is not in fact the case.

If you always tell your customer what format the surveillance camera comes in and advise them to check that it is compatible with their existing surveillance equipment you should see an immediate improvement in customer satisfaction.

The surveillance camera and outdoor surveillance camera market is a complex world with a detailed lexicon of words used to describe the capabilities of the hidden spy cameras and wireless spy cameras that make it up.

That doesn’t mean that customers will always know that it is that they are looking at though and they will probably have a higher esteem of you if you explain the capabilities of the surveillance camera or set in a way that they can understand, as well as listing the specifications.

So instead of just putting “0.001 lux – 400 lux” into the product specifications add “will capture images in any light conditions” to the product description as well.

Help your customer choose the system and surveillance equipment that is right for them.

It is fairly common knowledge in internet marketing that free information equals more sales. Buying wireless spy cameras and hidden spy cameras is a big capital outlay and customers will appreciate any information you can give them about spy surveillance cameras.

The best piece of advice you could help them with are factors they should consider when choosing between a wired surveillance system and a wireless one.

People looking for a home, or outdoor surveillance system should probably look more at a wireless surveillance system as there are less installation issues with wireless spy cameras. However, if your customer is looking for a system with a clear picture for a business they will probably be better going with a wired system.

Suggesting to your customers that they purchase a DVR recording system will also be beneficial for your business and for your customers’ surveillance systems in the long run.

VCR recording systems cost a lot less to install than DVR systems but they will require more maintenance and aren’t as flexible or capacious as a DVR system.

However, if your customer has their heart set on getting a VCR recording system suggest that they set the surveillance camera on a lower frames-per-second (FPS) rating to save capacity.

There you are. You will be able to improve your credibility and seller reputation with just a few simple changes to your site which will take no more than an hour to complete. So what are you waiting for? Improve your site today.

Rose Li is the PR Manager for Chinavasion, China’s premier dropshipper for wholesale consumer electronics

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